In September, it was recording 1 billion viewsвЂ¦ per day! And a new study by SocialBakers in November shows FacebookвЂ™s share of video posts uploaded directly to Facebook overtook YouTubeвЂ™s videos on Facebook for the very first time! Until Facebook became serious about video sharing.ДЄccording to comScore, between June and August 2014, Facebook went from 4 billion monthly views to 14 billion monthly views.

But none have clout like YouTube with its more than 1 billion users and more than 100 hours of videos uploadedвЂ¦ every minute! It is said that YouTube is the second biggest search engine (after Google), and the biggest search engine in travel amongst 18-34 year-olds! Sure, there are other platforms that are appealing and have their pros and cons, for example Vimeo or DailyMotion. Video viewingД®ver since YouTube was purchased by Google back in 2006, video sharing has been a one horse race. Here are a few examples implying the giant from Mountain View may be losing some of its mojo. ButвЂ¦ I get the feeling there is more at play here, and while Google has not turned itself into a Microsoft just yet, worrying signs keep accumulating. Google remains a force to be reckoned with and still dominates the online sphere, no matter what industry you work in. ThatвЂ™s all true, and I still believe G+ can play an important role for travel brands working their SEO, as well as for local reviews for hotels and restaurants, for example. By that, I mean that social media experts and even Google aficionados would claim that Google+ IS Google, or simply another layer to its complex online ecosystem. One of these predictions was the foreseeable death of Google+ as a social network, which really isnвЂ™t much of a prediction because it never really was a social network to begin with.

In a recent post, I shared with you what I thought would be 5 Digital Marketing Trends for 2015.

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